April 2nd, 2013 | For Immediate Release
World's Fastest Agency (WFA) is proud to announce its first client.
Largest online coupon site in the U.S., RetailMeNot (retailmenot.com) sent their 140-
character Twitter Direct Mail brief within 6-hours of WFA's highly publicized launch.
A response from WFA arrived 19.5 hours later, eliciting the following client comments:
"A good marketing idea is worth its weight in gold, and I've paid a lot more in my day for less than worthy ideas from other ad agencies. We like the return on our small investment in the World's Fastest Agency on what turned out to be fun, creative thinking." said Cotter Cunningham, CEO, RetailMeNot, Inc.
"RetailMeNot has always been on the cutting edge of sourcing content. Their business model is somewhat reminiscent of how we have used the power of the Internet to encourage our community of users to post coupons to our website. The World's Fastest Agency is an example of how the Internet is creating new business models that disrupt the status quo."
WFA Founder and Creative Director Floyd Hayes commented, "RetailMeNot Inc, gave us a fantastic creative challenge. We're delighted that our response has provided us with our first satisfied client and demonstrable proof the WFA model is a viable, effective new method for clients to engage with creative resources."
Hayes continues, "Since our March 18th, 2013 launch, the response from the media and clients has been phenomenal. We're looking forward to announcing some major new clients soon. Watch this space."