WFA's Founder & Creative Director, Floyd Hayes took part in the Mirren Conference Pitch Battle Competition.

Two teams were selected, given a brief and given 4 hours to develop a campaign, build a deck and pitch the results in front of 400 senior marketing professionals at the event.

The brief was given by Josh Dean, Senior Brand Director at AXE. The challenge was to develop a campaign for a hypothetical new deo for single men aged 65+

Hayes' team, "Father" consisted of Sandy Sabean from Womenkind, Nic Occhiminuti from SplendensNYC and Brittany Bozmoski from Laughlin Constable.

Team Father won, making it the second Mirren Pitch Battle Hayes has taken the prize, a first in the conference's history.

Details: Mirren Business Conference